<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>http://www.rumiwhipple.com/case-study-sfmc-predictive-content</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1482178791917-1W9H5OBLZX3G68BM2WE2/PersonalizationBuilder-01-Overview.png</image:loc>
      <image:title>Case Study: Salesforce Marketing Cloud - Predictive Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1482178791917-1W9H5OBLZX3G68BM2WE2/PersonalizationBuilder-01-Overview.png</image:loc>
      <image:title>Case Study: Salesforce Marketing Cloud - Predictive Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1482178783293-ONAN1QIF66O330SSBYZW/PersonalizationBuilder-02-New-Rec.png</image:loc>
      <image:title>Case Study: Salesforce Marketing Cloud - Predictive Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1482178785802-MM54H8Y0LKURTUMHRYKP/PersonalizationBuilder-03-Template.png</image:loc>
      <image:title>Case Study: Salesforce Marketing Cloud - Predictive Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1482178785146-LLC6TJ63HI8I8NIIUNJ4/PersonalizationBuilder-04-Grid.png</image:loc>
      <image:title>Case Study: Salesforce Marketing Cloud - Predictive Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1482178788593-IO8DNEQZW02TFIWTAIQP/PersonalizationBuilder-05-Algorithms.png</image:loc>
      <image:title>Case Study: Salesforce Marketing Cloud - Predictive Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1482178792296-QXUWVC875IF9YUPFACX1/PersonalizationBuilder-06-Preview.png</image:loc>
      <image:title>Case Study: Salesforce Marketing Cloud - Predictive Content</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1482178783809-3FL7HSBDTCNHFJPY4E7G/PersonalizationBuilder-07-Deploy.png</image:loc>
      <image:title>Case Study: Salesforce Marketing Cloud - Predictive Content</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.rumiwhipple.com/exacttarget-web-mobile-analytics</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1482191154913-IB1U3FVCJH5OSVVDXW1J/WMA+Dashboard.png</image:loc>
      <image:title>ExactTarget - Web &amp; Mobile Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1482191154913-IB1U3FVCJH5OSVVDXW1J/WMA+Dashboard.png</image:loc>
      <image:title>ExactTarget - Web &amp; Mobile Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1482191153250-Q2R1YHOEG9KF7E0PGJL0/WMA+Expanded.png</image:loc>
      <image:title>ExactTarget - Web &amp; Mobile Analytics</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.rumiwhipple.com/case-study-sfmc-pb-health-console</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1486252950566-P924SL21UZ3G0EXF6IFP/overview.png</image:loc>
      <image:title>Case Study: Salesforce Marketing Cloud - Personalization Builder Health Console</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1486252950566-P924SL21UZ3G0EXF6IFP/overview.png</image:loc>
      <image:title>Case Study: Salesforce Marketing Cloud - Personalization Builder Health Console</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1486253034126-RQ72XDWNR4DIQNCZK472/Track+Conversion+Activity.png</image:loc>
      <image:title>Case Study: Salesforce Marketing Cloud - Personalization Builder Health Console</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1486253075929-8C3VS1K4YC5IORD6H22W/helpmodal.png</image:loc>
      <image:title>Case Study: Salesforce Marketing Cloud - Personalization Builder Health Console</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1502388195030-6967W8ARL2XG4M4TB9MC/Interactions+-+help+-+settings.png</image:loc>
      <image:title>Case Study: Salesforce Marketing Cloud - Personalization Builder Health Console</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.rumiwhipple.com/sfmc-analytics</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1502298615750-DTID35R9KYW8T5U29S0I/WMA+Dashboard.png</image:loc>
      <image:title>Salesforce Marketing Cloud - Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1502298615750-DTID35R9KYW8T5U29S0I/WMA+Dashboard.png</image:loc>
      <image:title>Salesforce Marketing Cloud - Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1502298615157-HGU9R7Q7XWH9DD1JAWZW/WMA+Expanded.png</image:loc>
      <image:title>Salesforce Marketing Cloud - Analytics</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.rumiwhipple.com/creative</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1621560522600-7WB2ZV2BMFUWFZJ6FVWR/48C8104E-F972-4BC4-AAD3-432813C5CA6D.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1655942931035-AS33A82WHX241FSEVHI6/project-graphics-4.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715090573-KGMJKEA5DH0YS764WA40/FACE-dogs-051815-7.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1629835484542-K6WJTBYDAT6X34R4E0A0/48C8104E-F972-4BC4-AAD3-432813C5CA6D.JPG</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1629835371726-Y8I4UQLMXWAI71NI2T6K/IMG_0045.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1629835373877-9SFO6S4L0NK1A1WSUHDZ/F1AF300A-FC97-4B05-85FF-6B3A0731AB47.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1629835293773-LIJJPL7E87Q62AM25L1I/DSCF8957.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1641237355761-JEAQYIMKIW46YGVS1SUZ/FullSizeRender.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1655942930070-592A0GH0GMJCI339HH0J/project-graphics-1.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1655942931035-AS33A82WHX241FSEVHI6/project-graphics-4.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1655942934041-4NN1ZOXEP7GA40A4XFAB/project-graphics-3.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1655942932800-Z6OVX04QKLB8L9IPSHOO/project-graphics-2.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1655942892579-XLQ7DZFQKZOB54HL4DU7/mnr-1.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1655942894831-VD47R33QX9G11EBP0K29/mnr-2.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1655942897454-FF1X82KILMROYMXJAUAX/mnr-3.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1655946955109-DHYTDVRRRI4UNHNKYGIR/rumiandalex-weddinginvite.png</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1655946959192-61D55O909EQG1ZBLKQKJ/rumiandalex.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1655943553927-Y8FMSRSQN6RJGE7ISGMT/GPPR-healthy-puppy-info-sheet.png</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1655943555045-IZ6AGL2JZBXMLL3Y8C7H/GPPR-donation-box.png</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478714499646-VVO23M1RRMXMZ2KZJAIG/FACE-dogs-050915-4.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715010290-YA4L8N4B12FNA3TJYPIG/FACE-dogs-050915-20.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478714493997-2A9SEWPU736690TC4QDG/FACE-dogs-050915-2.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715015499-X0JAQ66H7L4K5KTRLXPD/FACE-dogs-051815-1.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715040586-GRN54USQF9PM1S5YF0IC/FACE-dogs-051815-1.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715049541-9HHJXW4DR8AVXA4KND9P/FACE-dogs-051815-4.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715078591-MOX0X77GF5K93HEXJNC8/FACE-dogs-051815-3.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715090573-KGMJKEA5DH0YS764WA40/FACE-dogs-051815-7.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715100305-HHCLJCXAKLNHFPX97DYH/FACE-dogs-062515-2.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715106019-9HXB0ERU8PQ4J05HVOT8/FACE-dogs-062515-5.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715110673-G02XS3A0QYUHBULAT2G7/FACE-dogs-062515-8.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715117482-67I2JB6Y6QVX887RXKCQ/FACE-dogs-070915-1.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715124316-6MVIRAXTBE9WK9CZTPIM/FACE-dogs-070915-6.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715139841-S0MVNOGGHCJCAO1CCARQ/FACE-dogs-072615-1.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715149885-W947MRE2R9BS3GAQWGCI/FACE-dogs-072615-5.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715160678-21CIKLOHVQ6JKQ4J6MYX/FACE-dogs-072615-10.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715175169-PGARH1OTT8BBKSOWC0XK/FACE-dogs-072615-1.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715184020-B00B6HGDBEG7H7MWZI2P/FACE-dogs-072615-5.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715197323-1F913W39DMVB04GEZB0F/FACE-dogs-072615-12.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715193347-TFBLEECFWXF04IUF2WOU/FACE-dogs-072615-8.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715205983-7L34JPN31FJWQCSTX2R7/FACE-10.23.15-4.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715236105-PKXDLGIOYUXXF20A4JZQ/FACE-10.23.15-21.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715211887-B262RXK2KU7KK409WDSC/FACE-10.23.15-8.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1478715229402-ZRVPFXCHIRFVEQ0OY1G3/FACE-10.23.15-15.jpg</image:loc>
      <image:title>CREATIVE</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.rumiwhipple.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/54817006-205a-4d45-855d-006aa3b5baa1/1_1.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/8aea97ee-281a-41d7-b3b6-9e43dd730316/pb.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/d58367da-5349-4e23-8ff8-ae4324f7e24f/ac1.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/7e4ce4e7-81e3-4978-80e0-a95028e770ee/matter.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/78428ea0-7eb3-47ba-a3ea-7d8dee6f4fbb/highspot.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/0e9e989c-6cc7-4132-b4ed-dd4724d9a37c/picmonkey.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1606346508691-ZI2QRHN2NPHY8MRZ9H87/v2collage-01images.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1606346509198-P9YJV635OGAGMRHA949U/v2collage-02layout.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1606346510871-YKNURXSDZ23Q398MH7M1/v2collage-03swatches.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1606346510882-CNYQ2BKCENL3DD2PXJC0/v2collage-04background.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1606349483147-4QUZO847240X98XK7NRM/add-cell.gif</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1606349483105-5EKERK2582SOW9SSKUXP/clear-delete-cell.gif</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1606349491147-BXL62LZVQD30SU60DQZB/fill-cell.gif</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1606349496106-CRX32LGG1ODQ5RNG74WR/layer-snapping.gif</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1606349509422-K8LT63A4XLH47GGK42P0/position-image.gif</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1606349509219-MWSB9REPIELBPRVJZRG8/replace-cell.gif</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1606349546296-ROLJZEGUVI5JVSHK7CS6/resize-cell.gif</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1606349533091-SLO3ZEPLJOCN82K74QEK/small-spacing.gif</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1606349548148-J6AZ5EFLDDVYXP0FVXNZ/swap-content.gif</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1606349607889-YVG59LFGYEXVYGVH8FJY/layout-transform.gif</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1606341921968-FAU3MQMKXW562753IEW7/v2.gif</image:loc>
      <image:title>Work</image:title>
      <image:caption>Old PicMonkey - Resizes whole column when resizing cells</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1606341954915-L0J2WYDP7K4FJ16PBFZE/v3.gif</image:loc>
      <image:title>Work</image:title>
      <image:caption>New PicMonkey - Flexible cell resizing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1606344761977-95S4EI3O5YJHOEWL9MT6/v2-layout.gif</image:loc>
      <image:title>Work</image:title>
      <image:caption>Old PicMonkey - canvas size resizes as layout is changed</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1606344795586-D485IHY08CVBFBGEK4F4/image-asset.gif</image:loc>
      <image:title>Work</image:title>
      <image:caption>New PicMonkey - Layout fits to defined canvas size.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/7d2b0b2d-65fb-41e0-96c4-67705455693b/conversational.gif</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/6a592645-60de-4339-bff8-a13426e35124/Screen+Shot+2022-05-30+at+7.55.37+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Onboarding: Web App to Slack</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1656352115834-TOKQVPFQJVHDF3DMR9F1/matter.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Channel message #matter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1653936340488-1TM2T3BO9GBSARNZOWIG/welcome+message.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>MatterBot App DM - Onboarding message</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1653936334414-A5E1RJBWK6LNZIHQ26X3/first+FF.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>MatterBot App DM - First Feedback Friday Message</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1653936336532-AFBNRS895ITJNUPEINLW/%5Badmin+only%5D+share+to+channel.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>MatterBot App DM - Welcome message to Admins only</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/f94c6bac-21bb-4381-ad28-30a289a4e9ce/onboarding.gif</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/f2e53ec3-59d1-42db-9f50-c1bef3a49ccf/userflow.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/47c3aae4-ae1c-4d6c-a45f-c25bade2b10e/up+front.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Version A: All Up Front</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/7d2b0b2d-65fb-41e0-96c4-67705455693b/conversational.gif</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Version B: Conversational Checklist</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/c57fbe6c-4ff0-4b25-a64c-a001a5dedb30/Slack-Block-Kit-Builder.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/c675a6bd-7e89-4bac-ac6c-af12db4e8baf/ezgif-2-1c2e69f1f9.gif</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/f60ee61f-31f8-4771-a76e-304e882f06f0/Screen+Shot+2022-06-22+at+2.32.29+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Experiment results</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/4c878c91-99c7-4c63-9593-a65d47c6379c/rsw.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/fe482366-5d63-4eca-bc3d-cc04558a5448/LP+-+report+menu.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Dropdown to access reports</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/f3cdccf3-324a-471b-88fe-91bba0de19fd/play.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Content Scorecard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/7b2213d0-5635-4256-9039-5046ead7fb8f/rep.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Rep Scorecard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/f3cdccf3-324a-471b-88fe-91bba0de19fd/play.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Play Scorecard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/0d56fe57-6af2-457d-9754-3ea2085463a0/highspot+analytics.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Reports and Scorecards Audit</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/2c60d9a4-c865-4c96-a86f-a4a24e15ae31/LP+Reports+2022.11+-+Google+Sheets.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>This proposal I put together outlines the categorization of reports, user role access, along with a determination of whether these reports will be retained or replaced.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/ce564ef4-1be1-48b3-935a-5759403649f9/Screenshot+2023-06-19+at+3.17.27+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/4c878c91-99c7-4c63-9593-a65d47c6379c/rsw.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Final Deliverable</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/3e5c7c90-1ade-4ece-ba83-822f80b82e03/chart.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Highest daily usage on Content and Rep scorecard the Friday immediately after release. Rep scorecard got more than double the daily average usage!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/c407d792-b3cc-4146-8185-d8b936e6698f/Screenshot+2023-06-19+at+3.31.36+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>We saw a ~20% increase in scorecard usage due to increasing disccoverability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/81c7e470-87aa-4291-807a-d3d1b8b39085/2WM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/9b1f7066-8be0-4886-8bb8-c2d05df7f7a2/2WM+flow.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/0a2217c3-3729-4b21-87c5-9a76e63efd2e/Screenshot+2025-04-07+at+2.12.07%E2%80%AFPM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Figma organized by different flows based on AI analysis designs, AI Match confidence levels, settings, edge cases, etc.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/39c29ae6-c7ad-487b-975f-80622d87b5dd/vie</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>AI Analysis Email sent to AP System The solution forwards an AI-enhanced analysis email to the customer's existing AP system. This email contains clear insights and elements directing users back to Tropic when they need to review discrepancies in detail. I designed this email format to be compatible with various AP systems commonly used by our customers. For AP systems that only retain attachments while discarding the original email content, we developed alternative delivery methods to ensure the critical analysis information wouldn't be lost.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/32e3a9ec-f4d5-4ad6-a137-bc3153ea4bb1/Bill+entry.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Bill Entry in Tropic Users have the capability to review and confirm AI-extracted fields, as well as any discrepancies highlighted by AI Match. This bill record can serve as a resource for future analysis. User feedback during testing revealed that our AI confidence level badges were drawing attention away from critical content. We redesigned these components to shift focus toward discrepancies rather than confidence scores, allowing users to prioritize the most important information. This improvement was implemented across all Tropic screens featuring AI components.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/7a466016-e283-4079-af33-bd885667d6c7/settings+saved.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Settings for AI Two-Way Match Users can learn about how the feature works, enter their AP System email and the types of insights they would like to receive.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/8a9589f6-3b17-4c63-b068-c5dd09362d27/APP+x+Two-Way+Match.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>How Two-Way Match would work with Tropic’s upcoming Accounting Center</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/354bfd91-97c8-4f1c-a12f-ce75be334b44/PB.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/6032a612-f3c8-483a-80d1-e7c061cf9945/Contracts+-+All.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Add a “Savings Opportunity” column in our Contracts Index page to inform customers about savings opportunities for upcoming renewals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/cde71418-35ea-4bfa-b1ce-fa1be1f012bf/Screenshot+2025-04-15+at+4.11.26%E2%80%AFPM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Savings Opportunity status and tooltips - showing all possible scenarios</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/229c1bd1-41fa-4fdb-b5d8-43c4d9a2981e/Untitled2-ezgif.com-optimize.gif</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Attached Price Benchmarks to Contracts Detail page for increased visibility</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/e9a81784-b296-4ad8-90e5-e5c07fcbf15a/Price+Benchmark+Output+%281%29+1.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>BEFORE - Google slide template that CEs would duplicate, fill out and email customers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/2dfbea12-cac0-40a6-baa7-440ff9dfc156/form+filled.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>AFTER - Data lives in Tropic’s Admin platform, setting up for future improvements</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/3bfaa1af-b482-4e7b-9d18-030e683b2a82/Screenshot+2025-04-15+at+4.04.02%E2%80%AFPM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Admin Platform Experience</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/a55d4ec9-69c2-4b3f-8627-4855fa4f08d5/full-PB.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Custom Price Benchmark Deliverable in Tropic platform</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/f18db258-a687-4dab-8f85-85b6109f56e2/Screenshot+2025-04-09+at+9.10.01_AM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/408bc61c-1bf0-4e8a-8890-9e7c6f25fac2/agenticonboarding.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1773189158238-GVK07LC9281IF04FRZB0/Screenshot+2026-03-10+at+9.55.30%E2%80%AFAM.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1773190289153-PDR6M12NVRBV7X7V6MLN/Screenshot+2026-03-10+at+5.49.48%E2%80%AFPM.png</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/bf5e1202-d9b1-42c6-abf0-632a5ea671d8/Screenshot+2026-03-10+at+9.55.53%E2%80%AFAM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Competitive Analysis in Figjam</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.rumiwhipple.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/12abdd87-9e67-4837-89c5-c03619d8d642/rumi.png</image:loc>
      <image:title>ABOUT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.rumiwhipple.com/marks-and-spencer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1655944219561-APEVPQ0OWOA0E7KEM2IM/images.png</image:loc>
      <image:title>Marks &amp; Spencer: Find your Shapewear</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1486490058673-LZQF3O4KHFTXJ61P8YLS/image-asset.png</image:loc>
      <image:title>Marks &amp; Spencer: Find your Shapewear</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1486490397684-559P6MRAU6N18DZ7IR76/IMG_5624.JPG</image:loc>
      <image:title>Marks &amp; Spencer: Find your Shapewear</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1486490407548-B279ZKIX8N5KNIWWEJU1/image-asset.jpeg</image:loc>
      <image:title>Marks &amp; Spencer: Find your Shapewear</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1463004954628-NFFDCLQKT560MCZEFV2I/shapewearfinder.png</image:loc>
      <image:title>Marks &amp; Spencer: Find your Shapewear - Find Your Perfect Shapewear</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1463007734535-QWDHV2MK0LFQMJBZLA1N/MS-home.png</image:loc>
      <image:title>Marks &amp; Spencer: Find your Shapewear</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1463007875702-1795ZX7SZYRGICMJT5RG/ms1.png</image:loc>
      <image:title>Marks &amp; Spencer: Find your Shapewear</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1463007874680-4693TBJFSH4X1P2FC2UG/ms3.png</image:loc>
      <image:title>Marks &amp; Spencer: Find your Shapewear</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1463007874016-81YFT4N4K55XONIRXBME/ms2.png</image:loc>
      <image:title>Marks &amp; Spencer: Find your Shapewear</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1463007909492-JKKIU6I6ZAXMXDOQ6DYP/ms4.png</image:loc>
      <image:title>Marks &amp; Spencer: Find your Shapewear</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1463007976522-VDL9622TQQM4WYGF8BTV/ms5.png</image:loc>
      <image:title>Marks &amp; Spencer: Find your Shapewear</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1463007975507-5X6B25OLXRCCD0CQY5PA/ms6.png</image:loc>
      <image:title>Marks &amp; Spencer: Find your Shapewear</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1463008182941-J8ULEUES6TA3UXGKEJPO/ms-results.png</image:loc>
      <image:title>Marks &amp; Spencer: Find your Shapewear</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.rumiwhipple.com/salesforce</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1502300120762-IR1HF1OY3FISHOJ6UGM0/sflogo.png</image:loc>
      <image:title>Salesforce</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1502300052554-74DXXKLVBWKM503SYO9V/design+-+attributes+-+complete.png</image:loc>
      <image:title>Salesforce</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1502300047261-IGROAUUQXYNCN0IRKFNN/Default.png</image:loc>
      <image:title>Salesforce</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1502300039756-Q0VB35QX0KIRTQ69YOGA/MC+Home.png</image:loc>
      <image:title>Salesforce</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.rumiwhipple.com/picmonkey</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/7aa0cadd-6bcb-41b5-b4c9-9a8e575cf40f/picmonkey.png</image:loc>
      <image:title>PicMonkey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1617837019163-DC067GNLPL4FPQHWA2C2/PicMonkey-onboarding.png</image:loc>
      <image:title>PicMonkey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1606157039010-7CXGMRWS3CQ52B7DFT8G/swap+content+in+cells+02.png</image:loc>
      <image:title>PicMonkey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/109cfc5b-e276-463b-a7fb-3892cdaa8e27/Screenshot+2025-04-03+at+2.59.50%E2%80%AFPM.png</image:loc>
      <image:title>PicMonkey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.rumiwhipple.com/picmonkey-onboarding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/6ac23fc6-d05e-425f-ac5a-d8fdf0e4a7c2/Screen+Shot+2022-06-22+at+2.38.39+PM.png</image:loc>
      <image:title>PicMonkey - Onboarding - Make it stand out</image:title>
      <image:caption>Research methods I took to see what kind of onboarding approaches to consider and what features do we need to cover</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/1617834142400-9QFVX1VP1CLR701FC0VP/RSW+Portfolio+Review.png</image:loc>
      <image:title>PicMonkey - Onboarding</image:title>
      <image:caption>First iteration - welcome mat (opt in/out of onboarding tour), with a series of tasks to help users learn by doing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.rumiwhipple.com/tropic</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/89121600-1422-4e25-8fb8-f30a0c051b76/tropic.png</image:loc>
      <image:title>Tropic</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/81c7e470-87aa-4291-807a-d3d1b8b39085/2WM.png</image:loc>
      <image:title>Tropic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/354bfd91-97c8-4f1c-a12f-ce75be334b44/PB.png</image:loc>
      <image:title>Tropic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.rumiwhipple.com/new-page-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5733aa7f40261dc1bcb15be0/408bc61c-1bf0-4e8a-8890-9e7c6f25fac2/agenticonboarding.png</image:loc>
      <image:title>ActiveCampaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
</urlset>

